Lead Generation Services
Lead Generation Services
I offer an intelligent approach to Lead Generation, whether you are looking to target fresh prospects to increase sales, current customers for upsell and cross-sell, lapsed customers for re-engagement, or channel partners and resellers for product launches, I can create a campaign that is prepared, planned, and executed efficiently and logically, ensuring we yield the best results.
Data Building
The foundation of any good Lead Generation campaign is the data, as this will define the effectiveness of your outbound prospecting.
If you don’t already have a pre-selected list of target customers, I can build a list for you. You provide me with the key criteria for your ideal customers such as sector, location, company size, decision-maker job title, etc. and I can build you a list of potential customers.
Message Sequencing Via Linkedin And Email
I write personalised messages to engage with your target audience via LinkedIn and/ or Email. Using a structured outreach program, this becomes a powerful outbound strategy to generate leads while building brand visibility, credibility, and trust.
Appointment Setting
Appointment setting helps increase sales by putting you in front of prospects who fit your ideal customer profile. By using effective qualifying questions, I can intelligently identify the prospects who are more likely to purchase from you, while building and maintaining relationships with prospects who may wish to purchase at a later stage, allowing you to focus purely on the closing part of the sales process. Your business will also benefit from increased brand awareness, improved efficiency, and valuable market insight.
Event Marketing
I offer pre and post-event campaigns so whether you are looking to gain attendees or follow up with them afterwards, I can help.
Pre-Event – Having the right attendees and the right number of attendees at your event is crucial. Using calls, emails, and LinkedIn ensures every angle is covered. I can manage the potential attendee list, monitor the responses, and complete any necessary event registration.
Post-Event – This provides you with valuable feedback as to what attendees thought about your event and what, if any, changes you can make in the future.
Both of the above services are a great way to start a conversation and engage with your target customers, with the aim of converting them into Leads.
Data Cleansing
The aim is to fix any data that is incorrect, incomplete, inaccurate, duplicated, or even irrelevant to the objective of the data set – leaving you with the highest quality information. This will increase the effectiveness and results of any Lead Generation and Customer Engagement campaigns.
Tender & Proposal Follow-Up
Submitting your proposal or tender is by no means the end of the process. An effective and timely follow-up drastically increases your chances of winning the business.
If you do not win the business it can help provide a clearer understanding as to why so you can use this information moving forward.